Monetizing Online Video Advertising with HQ Video Production

Monetizing online video advertising with high-quality video production helps companies maximize their online exposure by developing professional video content that will build their brand and their online presence. Most businesses today understand that effective advertising is an integral part of their formula for success. During this era, we are experiencing a dramatic shift from standard forms of advertising such as Television, Radio, Print and Direct Mail towards the endless content capacity of the Internet. Broadband has made the delivery of video across the internet possible; now more than 80% of internet users watch online video regularly. (eMarketer, February 2008)

Consistently providing an elevated level of high quality, high definition video production, bizVideoOnline employs the power of online video advertising to deliver the right customer prospects to your business. Providing everything from video production to online video marketing, including a state-of-the-art online video publishing delivery system to help businesses increase their brand awareness online video advertising effectiveness.

Ad spending on online video will grow from $775 million in 2007 to more than $4 Billion in 2011. This represents a fivefold increase in per-viewer spending from $3.59 per viewer in 2006 to $23.50 per viewer in 2011. (eMarketer, June 2007)

It is important to know that online video is the content medium that is growing most rapidly and has the most potential to achieve the highest rate of monetization in online advertising. viDirectory is one company that is capitalizing on this growing online video advertising trend to help businesses drive traffic to their doors and dominate their respective target markets. They (Video Advertising) can introduce your products and your company to prospects in ways that are impossible with traditional banner ads. (2008 Brightgrove, Inc., Whitepaper, B2B Marketing with Video)

The key is not only producing a dynamic online video production to serve as a valuable sales tool, but also making sure that the online video is seen by the people looking for your particular product and/or service.

Simply having video on your site, however, is not enough to capture advertising dollars. You need a comprehensive strategy that begins with an understanding of the fundamentals of internet TV advertising. (Brightgrove, Inc. 2008, Generate Revenue with Online Video Ads)

Video SEO (VSEO) is an influential tool, and should be an integral part of the marketing arsenal of all online publishers. Why? The simple reason is that most search engines work to ensure a variety of content types are rendered in order to provide users with blended search results. Due to a relative lack of optimized online video content, higher priority is given to all videos to maintain consistency of these blended search results. This combination of small pools of video content online and the high priority given to online video results is a huge advantage available for online video advertisers.

A key element to hitting your mark amongst the top ranked content keywords using online video is about having well-optimized online video, not just posting video on your website from YouTube or other video portals. All videos hosted on the viDirectory (a state-of-the-art online video publishing delivery system) for instance, are optimized, which is a distinguishing feature between it and other types of online advertising media.

And if you are still questioning if your company can experience real results by implementing an aggressive online video advertising campaign, consider these facts relative to the potential market reach:

Smart Phones are to take over standard phones by 2011. (TIA, Wilkofsky Gruen Associates from TIAs 2009 ICT Market Review and Forecast)

No less than 96 percent of (US) households either subscribe to or have access to broadband service, according to an F.C.C. task force. (FCC Commission Meeting Report, Sept. 29, 2009)

A free consultation with bizVideoOnline.com will demonstrate how the best aspect of online video production services is that they are much more cost effective than other forms of advertising and are therefore accessible to small, medium and large-sized businesses alike.

Sam Parker provides insightful views primarily focused on current and future trends in the media and technology sector relative to Internet broadcasts, video production and online video distribution. His submissions aim to reflect the collected wisdom of numerous research firms and industry analysts.